Nasmedia Breaks into Amazon Too... "Completing the Global Media Mix"
Amazon.com, Amazon OTT, Twitch Utilization
Global Ad Buying Platforms Including Google and TTD
The Only Domestic Operator Covering All
The DSP (Demand-Side Platform) of Amazon, the world's largest e-commerce site, is an advertising purchasing platform. It enables maximization of advertising efficiency by utilizing targeting based on abundant data such as Amazon customers' searches, purchases, and interests. It is attracting attention from global companies and brands.
Nasmedia, a digital marketing platform company of the KT Group, is launching the Amazon DSP service. On the 9th, Nasmedia announced, "We are starting the DSP service through Extreme Marketing, an Amazon advertising partner." With the launch of this service, advertisements can be delivered on numerous partner advertising spaces such as Amazon.com, Amazon Prime Video, and Twitch.
Nasmedia's clients can maximize brand promotion and advertising effectiveness by exposing digital ads to users who use the global media Amazon. Nasmedia also expects to strengthen its business competitiveness and expand its global scale. Nasmedia plans to enhance full-stack utilization and consulting by operating all global advertising purchasing platforms including Google, TTD, and Amazon DSP.
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Park Pyeong-gwon, CEO of Nasmedia, said, "Nasmedia has now become the only digital marketing platform company in Korea that can use all leading global advertising purchasing platforms," and added, "We expect to provide optimal programmatic purchasing agency services to advertisers who want to reach global consumers."
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