CJ Wellcare Hanppuri Black99 Wins 'iF Design Award' Main Prize

Top 3 Global Design Competitions
Combining Heuksam Sports and Games, Expressed with a Youthful Sensibility

CJ Wellcare, a health functional food specialist company, announced on the 9th that its black ginseng brand 'Hanppuri Black99' won the main prize at the globally prestigious design competition, the 'iF Design Award 2023.'

'Hanppuri Black99' design submitted to this year's iF Design Award
[Photo by CJ Wellcare]

Hanppuri Black99 is a brand that presents black ginseng, a traditional ingredient mainly consumed as a holiday gift, as a product that the MZ generation (Millennials + Generation Z) can easily enjoy in their daily lives.

The iF Design Award, hosted by the German International Forum Design, is considered one of the world's top three design competitions alongside Germany's Red Dot Design Award and the United States' IDEA Design Award.

This year, Hanppuri Black99 received favorable evaluations at the iF Design Award for its brand strategy that combined black ginseng with sports and gaming, expressing a youthful sensibility. The core element of the brand design, '99,' carries a double meaning: it represents the unique feature of Hanppuri black ginseng, 'Gujeung Gupo' (steamed and dried nine times), and the jersey number on a sports uniform. Additionally, through the concept 'We are all player,' the brand conveys a message of supporting individuals who play as athletes in the game of life through black ginseng.

A CJ Wellcare official stated, "Unlike existing red ginseng brands, designing from a younger and more unique perspective led to this good result," adding, "We will continue to present differentiated designs that break the stereotypes about health functional foods."

This content was produced with the assistance of AI translation services.