Samsung C&T AMI Opens First Store in Daegu

Opened at Shinsegae Department Store Daegu Branch with an area of 44.1㎡
Expanded to 12 exclusive offline stores nationwide

French designer brand 'Ami' from Samsung C&T Fashion Division announced on the 9th that it has opened its first store in the Daegu region at Shinsegae Department Store Daegu.

The new Ami store is located on the 5th floor of Shinsegae Department Store Daegu, covering an area of 44.1㎡ (approximately 13.3 pyeong). This store features a concept introduced by Ami for the first time in Korea. The signature element of Ami store interiors, the geometric patterned wooden floor, harmonizes with the dark green walls, and the store is designed with an open layout on all sides. Additionally, details were added so that the Ami heart logo is visible from above.

Ami Shinsegae Department Store Daegu Branch Store
[Photo by Samsung C&T Corporation]

At the Shinsegae Daegu store, Ami sells the Medium Heart products and Korea-exclusive items from the 2023 Spring/Summer season collection. This season introduces new Medium Heart sweatshirts, pants, shorts, short-sleeve T-shirts, hoodies, as well as Korea-only releases such as the Big Heart short-sleeve T-shirts in gray and black, the Small Heart short-sleeve T-shirts in green, and oversized pique shirts in black and beige. The collection also includes clothing inspired by the retro vibe of the 1960s.

Ami has also prepared a promotion to celebrate the opening of the Shinsegae Daegu store. Customers who purchase over 500,000 KRW will receive Ami heart stickers, those who spend over 1,000,000 KRW will get an Ami ballpoint pen, and customers who purchase over 2,000,000 KRW will be given an Ami lettering red ball cap on a first-come, first-served basis.

With the addition of the Daegu store, Ami’s exclusive offline stores in Korea have increased to 12.

This content was produced with the assistance of AI translation services.