Paris Baguette Launches 'Jangsu Makgeolli-Flavored Ice Candy'

Paris Baguette announced on the 9th that it will collaborate with the Makgeolli brand Seoul Jangsu to launch a non-alcoholic beverage called ‘Jangsu Makgeolli-flavored Ice Candy.’

Paris Baguette's 'Jangsu Makgeolli-flavored Ice Candy'.
[Photo by Paris Baguette]

The new product captures the unique flavor of Seoul Jangsu Makgeolli in an ice candy, just in time for the upcoming summer season. Utilizing Paris Baguette’s product technology know-how, it delivers the refreshing taste characteristic of Jangsu Makgeolli, filling your mouth with coolness.

The Jangsu Makgeolli-flavored Ice Candy is a non-alcoholic product for adults with less than 1% alcohol content, making it easy to carry and enjoy, perfect for cooling down in the heat while experiencing a unique delight.

Paris Baguette will also re-release the ‘Jangsu Makgeolli Shake,’ which sold over 300,000 cups within two months of its launch last year. The shake features a blend of smooth milk ice and Makgeolli-flavored base, combining the savory flavor of rice with a refreshing coolness, topped with rice toppings that add a crunchy texture for extra enjoyment.

A Paris Baguette representative said, “To cater to MZ generation consumers who prefer unique experiences and flavors, we are conducting our second collaboration with Seoul Jangsu, which leads the so-called ‘Hipgeolli (hip + Makgeolli)’ trend.”

This content was produced with the assistance of AI translation services.