Lotte Homeshopping Launches 'Living Essence' with Host Kim Ji-ae
First Broadcast on the 7th... Introducing Jacomo Sofa
Dyson Airwrap Long Barrel on the 14th
Lotte Homeshopping announced on the 9th that it will launch a living specialty program called 'Living Essence,' hosted by show host Kim Ji-ae.
Through Living Essence, show host Kim Ji-ae plans to select and sell only products she has personally used. Since joining in 2021, Kim Ji-ae has been Lotte Homeshopping's representative show host, mainly in charge of living, lifestyle, and food categories. She has earned customers' trust over a long period with her sincere and comfortable hosting style and meticulous delivery of product information.
The first broadcast on the 7th exclusively featured the premium sofa brand Jacomo's Mielle High Sofa. On the 14th, the Dyson Airwrap Long Barrel will be showcased.
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In addition, Lotte Homeshopping plans to expand specialized programs by category, hosted by veteran show hosts with over 15 years of experience, including Choi Yura Show, L Show, Young Style, and Tasty: Only Taste.
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