Shinsegae Department Store Opens Diamond Gallery... "Direct Purchase Sales"

Sale of 1 Carat and 0.5 Carat Products

Shinsegae Department Store announced on the 7th that it will open the 'Diamond Gallery' at the gift certificate shop on the 8th floor of the Gangnam branch.

Shinsegae Department Store is selling diamonds.
[Photo by Shinsegae Department Store]

A buying expert with 20 years of appraisal experience and certified as a Graduate Gemologist (GIA GG) will directly purchase loose diamonds. Loose stones, which are natural rough stones mined from nature and processed without any setting into jewelry, can be set into the desired design after purchase.

In particular, two products with the highest demand for wedding rings, 1 carat and 0.5 carat, will be sold. Prices are reasonably set at around 15 million KRW for a 1 carat Sl grade and around 4 million KRW for a 0.5 carat, which is 10-40% cheaper compared to domestic and international luxury jewelry brands.

A Shinsegae Department Store official said, “We have prepared high-quality diamonds carefully selected through direct purchase at reasonable prices,” adding, “We will introduce products that meet the diverse needs of customers, presenting a new gift culture and leading the market.”

This content was produced with the assistance of AI translation services.