Samhwa Paint Opens 'My Aura' Pop-up Filled with Fragrance and Music

Samwha Paint Industrial announced on the 4th that it will operate a pop-up store called ‘MY AURA: My Own Safe Space,’ where customers can experience the value of the brand slogan ‘Safe Because It’s Samwha.’

The Samwha Paint ‘MY AURA’ pop-up will be held for 10 days from the 5th to the 14th of this month in Seongsu-dong, Seoul. It is conducted under the concept of ‘A journey to discover my own aura and fill it with safety.’

The Samwha Paint pop-up store is a space filled with fantastic light halos shining like crystals, scents, colors, and music. Within this space, visitors are encouraged to discover and manifest their unique aura, facing their own safe space through this process.

The journey to fill one’s aura space begins by finding one’s unique aura and encountering sculptures that embody the aura. Visitors discover scents, colors, and music that suit their individual aura and experience their own complete ‘safety’ through media art.

The pop-up store enhanced a sense of stability and psychological immersion by collaborating with the fragrance brand ‘Pale Blue Dot,’ which records travels through scents, and ‘Ttaekkeolluk,’ a famous music YouTuber with 1.4 million subscribers.

A Samwha Paint representative said, “Various personal tastes form a unique aura, and only when this aura fills a space can one truly feel safe. We hope people will feel the value of ‘safety’ that Samwha Paint wants to convey through this pop-up store.”

Meanwhile, Samwha Paint is also running a video advertisement under the concept of ‘My Own Safe Space, Completed with Samwha Paint.’

This content was produced with the assistance of AI translation services.