MINI, Convertible Seaside Edition Launch Event

MINI Korea announced on the 4th that it will hold a consumer participation event to celebrate the launch of the 'MINI Convertible Seaside Edition.'

The event is held under the theme '#MySeaside, where is your sea?' To participate, individuals need to shoot reels using materials that remind them of the sea and upload them on their personal Instagram with the hashtag '#MySeaside.'

The first-place winner selected for the best reel video will receive a test drive opportunity for the MINI Convertible Seaside Edition and a stay voucher from the accommodation curation platform 'Stayfolio.' The second and third-place winners will receive MINI lifestyle products. Additionally, 100 participants will be randomly selected to receive Starbucks drink coupons as prizes.

The event runs until the 21st. Winners will be announced on the 23rd through MINI Korea's official Instagram account.

Based on the MINI Convertible Cooper S, the MINI Convertible Seaside Edition is a limited edition released last to commemorate the 30th anniversary of the MINI Convertible launch.

The MINI Convertible Seaside Edition features exterior colors inspired by the sea and white sand beaches: Caribbean Aqua or Nanuq White. Inside and outside the vehicle, an icon sensibly shaped as the number '30,' symbolizing the 30th anniversary of the MINI Convertible, is applied. Sporty orange 'Seaside' lettering is applied to the side scuttles and rear to emphasize the charm of this limited edition.

It is equipped with a MINI TwinPower Turbo 4-cylinder gasoline engine producing a maximum output of 192 horsepower and a maximum torque of 28.6 kg·m, paired with a 7-speed Steptronic double-clutch transmission. The time it takes to accelerate from a standstill to 100 km/h is 7.1 seconds.

This content was produced with the assistance of AI translation services.