[Concall] "KakaoTalk Third Tab Open Chat... Friends Tab Anniversary Update"
Kakao will launch a separate tab for KakaoTalk Open Chat in May.
On the 4th, Hong Eun-taek, CEO of Kakao, said during the Q1 earnings conference call, "Various upgrades and reorganizations of KakaoTalk's main tabs aim to segment communication, which is the essence of KakaoTalk, to provide services that fit their purpose and nature," adding, "Satisfaction with the platform is expected to improve through various reorganizations by the second half of the year."
CEO Hong explained, "The Open Chat tab is scheduled to open in May," and added, "By placing Open Chat, which has been difficult to discover until now, as the third tab, users will be able to easily find and join rooms that match their interests."
He also said, "We plan to introduce new chat features with broad appeal," and explained, "Our goal is to double the number of daily active users compared to the existing tabs by the end of the year."
The Open Chat tab is expected to replace the existing View tab and drive revenue growth. Additionally, the Friends tab will undergo reorganization.
CEO Hong stated, "The Open Chat tab is expected to generate 2 to 2.5 times the revenue compared to the View tab," and explained, "The Friends tab itself will be used more as a vertical service through its utilization rather than as an advertising space."
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He continued, "Currently, friends with birthdays appear in the Friends tab, but friends with anniversaries will also be included," adding, "Events for gifting on occasions such as graduation, school entrance, and employment will increase, leading to revenue growth. The Friends tab will become a point of contact where various users meet."
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