Seven Eleven Renovates Seven Cafe... "Enhanced Body and Flavor"

Optimal Blend Combination for Coffee Beans

Seven Eleven announced on the 4th that it has revamped the coffee beans for Seven Cafe for the first time in five years.

A model is introducing Seven Cafe at 7-Eleven.
[Photo by 7-Eleven]

Seven Cafe basically uses different beans for hot and iced coffee, blending them in an optimal combination. The recent revamp focused on combinations that enhance the flavors of both hot and iced coffee.

For hot coffee, three types of base beans (Brazil, Colombia, Uganda) were used, with Ethiopian Yirgacheffe as the accent bean. It provides a smooth and sweet taste with pleasant berry-like acidity, enhancing the flavor of a smooth and clean drip coffee.

For iced coffee, the same three base beans were used with Guatemala as the accent bean, and the amount of beans was increased by 15% to strengthen the body. Additionally, a nutty aroma preferred by Koreans was used as the base, with a hint of cocoa added to the aftertaste, enhancing both flavor and aroma.

A promotion commemorating the Seven Cafe revamp is also underway. This month, customers can get a 50% discount on all Seven Cafe menu items when paying with Kakao Pay Money. Furthermore, with additional SKT membership discounts and a 30% subscription discount, a regular-sized hot Americano can be purchased for a final price of 370 won.

A Seven Eleven representative said, “You can enjoy the renewed Seven Cafe with the optimal coffee bean blend suitable for drip coffee at a reasonable price throughout May,” adding, “Seven Cafe aims to establish itself as the best coffee in this high-price era by offering the taste of premium drip coffee at an affordable price.”

This content was produced with the assistance of AI translation services.