Hana Tour Reports Operating Profit of 5.6 Billion KRW in Q1... "Profitable for the First Time in 3 Years and 6 Months"

Sales of 83 Billion KRW... 747% Increase Compared to Same Period Last Year
Activation of Overseas Travel, Balanced Growth Online and Offline

Hana Tour announced on the 3rd that its consolidated operating profit for the first quarter of this year was 5.6 billion KRW, marking a turnaround from an operating loss of 29.7 billion KRW in the same period last year. This is the first profit turnaround in 3 years and 6 months since the third quarter of 2019 and the best performance since the second quarter of 2019.

Employees are working at the Hana Tour headquarters in Gongpyeong-dong, Jongno-gu, Seoul.

Sales increased by 747% compared to the same period last year, reaching 83 billion KRW. Net profit turned positive at 9.4 billion KRW. Hana Tour explained that sales increased due to the revitalization of overseas travel continuing from the fourth quarter of last year and the peak season effect in the first quarter. The total number of outbound travelers in the first quarter was approximately 542,000, and package travelers numbered about 260,000, increasing by 41% and 92% respectively compared to the previous quarter. This represents a recovery to 35% and 27% respectively compared to the same period in 2019.

The company added that the revamp of the Hana Tour mobile application (app) to strengthen online services also contributed to the improved performance. By improving the usability and convenience of the mobile app, the proportion of online channel customers increased from 19% in 2019 to 37% in the first quarter of this year. The average monthly active users (MAU) of the Hana Tour mobile app in the first quarter also increased by 182% year-on-year and 21% quarter-on-quarter.

A Hana Tour official stated, "As travel demand recovers after COVID-19, the results of structural improvements such as Hana Pack 2.0 and strengthening online channel capabilities have led to favorable performance," adding, "Along with increased online sales, we expect an expansion of business-to-business (B2B) sales due to the normalization of the travel market, and we plan to enhance products and services comprehensively across both online and offline channels."

This content was produced with the assistance of AI translation services.