Baekdabang, operated by The Born Korea, announced on the 3rd that it will significantly strengthen its summer menu lineup by launching four seasonal limited-edition "Ice Crush" drinks targeting the hot summer season.

Four types of Baekdabang's 'Ice Crush'. <br>[Photo by The Born Korea]

Four types of Baekdabang's 'Ice Crush'.
[Photo by The Born Korea]

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The four Ice Crush flavors, themed "Summer Hunt," reinterpret the nostalgic slush drinks enjoyed during childhood at amusement parks in Baekdabang's unique style. They feature a fruit base generously filled with finely crushed ice, delivering a refreshing taste as well as a visually cooling effect.


Baekdabang continuously expands communication by holding idea contests through its franchisee community, and this menu was developed based on innovative ideas from franchisees.


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The Ice Crush lineup consists of four flavors: Pineapple, Orange, Melon, and Cola. Customers can add Baekdabang's classic soft serve (ice cream) topping or switch to sparkling water for an even more refreshing experience.


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