Superlabs Virtual Human Amara Active as Brand Amuse Ambassador

Superlabs, a subsidiary of Snow under Naver and a specialized company in AI-based generative services, announced on the 2nd that it will introduce the virtual human 'AMARA' through a partnership with lifestyle vegan wellness beauty brand Amuse.

Amuse decided to create a virtual human to efficiently convey its brand value to users. AMARA will act as an ambassador promoting the brand to domestic and international consumers through the brand's official social network services (SNS) and various channels.

Superlabs utilized generative AI technology to newly create the virtual human AMARA embodying Amuse's brand identity. The live-action rendering technique was applied to the movements of AMARA in the introduction video to express them more naturally.

Jeon Jinsoo, CEO of Superlabs, said, "With the rapid advancement of generative AI technology, the range of expression for virtual humans is becoming broader and more natural. We will build a platform that helps anyone easily create and utilize high-quality virtual humans in various fields that want to use virtual humans in the future."

This content was produced with the assistance of AI translation services.