Modetour Unveils Advertising for Premium Brand 'ModuSignature'

Conveying a Premium Travel Message for Everyone to Enjoy

Modetour announced on the 2nd that it will release a TV commercial for its premium travel brand 'Modu Signature.'

'Modu Signature' Advertisement Video [Photo by Modu Tour]

'Modu Signature' is the current flagship brand of Modetour. In this commercial video, the philosophy of the Modu Signature brand is conveyed along with impactful advertising phrases such as "How long has it been since a family trip like this?" and "How long have we waited for the first overseas trip?" to emphasize the preciousness of travel. This is based on the observation that the most notable change among customers preparing for overseas travel after COVID-19 is their pursuit of value-oriented and premium travel.

Joa Jae-kwang, Head of the Product Division at Modetour, introduced, "Modu Signature is a rational premium travel brand chosen by everyone, encompassing the 30s and 40s generation who seek 'gasimbi' (psychological satisfaction relative to price) and the 50s and 60s generation who expect travel that lives up to its name and value."

This content was produced with the assistance of AI translation services.