Gani Opens Exclusive Store at Lotte Department Store Main Branch

Samsung C&T BEAKER Operation
Opens 4th Exclusive Store in Korea

Ganni, a Copenhagen fashion brand operated by Beaker under Samsung C&T Fashion Division, announced on the 2nd that it has opened a standalone store measuring 66㎡ (approximately 20 pyeong) on the 3rd floor of the main Lotte Department Store in Sogong-dong, Jung-gu, Seoul.

Gani Lotte Department Store Main Branch Store
[Photo by Samsung C&T Corporation]

Ganni is popular among Generation Z worldwide for its 'Smiley' symbol. It was founded in 2009 in Copenhagen by creative director Ditte Reffstrup and her husband, CEO Nikolaj Reffstrup. The number of standalone stores in Korea has increased to four, including the Shinsegae Department Store Gangnam branch opened last year, as well as the Hyundai Department Store main branch and Shinsegae Department Store Centum City branch.

The new Ganni store in Lotte Department Store is inspired by Danish living spaces and designed as a comfortable place for anyone to spend time. A distinctive feature is the use of recycled materials in the interior, which can be powered by renewable energy.

Additionally, the spring/summer collection this year expresses the energy and atmosphere of Copenhagen with vibrant colors. Most products, including T-shirts and hoodies featuring the Smiley symbol and typography, mini dresses with short puff sleeves, leopard print maxi skirts, butterfly print sweaters, and T-shirts with rainbow and dolphin prints, use organic cotton and blended materials. Accessories such as bags, rubber boots, socks, keychains, and scrunchies are also made from eco-friendly materials.

The brand also offers a denim line, a software line consisting of training and rainwear, a swimwear line, and for the first time this season, a sports line focused on activewear including running and yoga.

Ganni products are sold through standalone stores, Beaker nationwide stores, and SSF Shop, Samsung C&T Fashion Division’s fashion and lifestyle specialty mall.

This content was produced with the assistance of AI translation services.