Dior Beauty Summer New Products, First Encounter at On and the Beauty

'Dior Brand Day' from 1st to 7th
Showcasing the entire 2023 Summer Look Makeup Collection

Lotte ON's beauty vertical On and the Beauty announced that it will hold the 'Dior Brand Day' event in collaboration with Christian Dior Beauty from the 1st to the 7th. During the event period, Dior's new products will be exclusively introduced first on On and the Beauty. Benefits such as discounts and additional points accumulation when purchasing Dior beauty products, gift wrapping service for all products, and sample box events have been prepared.

Christian Dior Beauty, 2023 Summer Look Makeup Collection
[Photo by Lotte ON].

Lotte ON On and the Beauty and Christian Dior Beauty prepared this event to celebrate the 1st anniversary of their business agreement. Over the past year since the agreement, On and the Beauty has introduced new Dior products first, exclusive promotions, gift wrapping services, and other products and services that deliver new value to customers, confirming the effectiveness of the partnership in various aspects. Both companies planned Dior Brand Day to repay customer support over the year and provide various benefits to experience premium beauty.

From the 1st, all 14 products of the summer new collection '2023 Summer Look Makeup Collection' will be introduced first on On and the Beauty. Limited editions such as Dior Addict Lip Maximizer, 5 Couleurs Couture, and Dior Forever Couture Luminizer will be showcased. You can also find the Dior Le Baume Hand Cream, a uniquely designed new product that is first launched in Korea worldwide.

Additionally, anticipating high demand for gifts during Family Month, premium gift wrapping services will be provided for all purchases of Christian Dior Beauty products.

An event for 'On and the Beauty Club,' the exclusive membership of On and the Beauty, will also be held. Customers will have the opportunity to attend a special exhibition prepared by Dior at a time reserved for Lotte ON customers. From the 1st to the 5th, among On and the Beauty Club members who purchase Dior beauty products and enter the event, 50 winners will be selected by lottery to visit the 'Miss Dior Exhibition & Popup.' Winners who visit will receive a special gift prepared by On and the Beauty and Dior, along with 2,000 L.Points.

From the 8th to the 17th, a sample box giveaway event featuring Christian Dior Beauty's bestsellers will be held. Customers can enter by visiting the On and the Beauty store during the event period, and 500 winners will be selected by lottery to receive the On and the Beauty sample box. This time, a special exclusive box was produced in collaboration with Dior, allowing customers to experience five of Christian Dior Beauty's bestseller products firsthand. Only On and the Beauty Club members can participate, and each ID can enter once per day.

This content was produced with the assistance of AI translation services.