Nexon Launches 'GameScale' Sharing Game Service Know-How

Nexon announced on the 28th that its data science research organization, Intelligence Labs, has unveiled the platform- and data-based solution ‘GameScale.’

GameScale is a platform- and data-based solution that incorporates service know-how from Nexon’s live games such as ‘MapleStory,’ ‘Dungeon & Fighter,’ and ‘FIFA Online 4.’ It consists of seven packages: ▲Security Package ▲Marketing Package ▲Community Package ▲Business Package ▲Data Analysis Package ▲QA Package ▲Operations Package.

Starting today, Nexon is opening GameScale, which was previously applied only to its self-developed and published games, to external game companies for the first time. The goal of GameScale is to deliver Nexon’s expertise to more game companies to enhance user enjoyment and help the entire industry take a step forward. A distinctive feature is the assignment of dedicated personnel to provide customized services for each game company.

The brand page offers information on 70 products and customer cases, ranging from the ‘UX Analysis Service,’ which analyzes game experiences from the user’s perspective and suggests improvement directions, to the ‘Global Integrated Payment Integration System’ supporting multi-platform payments, and ‘Abuse Detection,’ which detects various types of abusive behavior based on data analysis.

Since 2017, Nexon has been applying GameScale to its own games, providing advanced data-driven services. ‘MapleStory M’ combined game content with the security package’s ‘Real-time Weighted Control System’ to prevent botting. The likelihood of botting achievement in content linked to the Real-time Weighted Control System decreased by about 62%, from 69% to 7%, and the achievement speed was delayed by approximately five times compared to normal users, resulting in effective suppression of malicious botting activities.

After the release of ‘Dungeon & Fighter Mobile’ last year, abusive users such as characters moving at abnormal speeds were detected and responded to within three hours. ‘FIFA Online 4’ increased user satisfaction by recommending players and clubs based on users’ play styles and providing reports containing win rates, levels, achieved accomplishments, and match scores.

Junyong Bae, head of Intelligence Labs, stated, “GameScale enables continuous improvement in service quality through a virtuous cycle of data collection, analysis, and application. We will share Nexon’s service know-how openly with other game companies to support the growth of the gaming industry and create game-specialized solutions that provide better gaming experiences to users.”

Meanwhile, Nexon plans to partner with Microsoft (MS) and collaborate to advance both companies’ solutions through the game development support platform ‘PlayFab.’

This content was produced with the assistance of AI translation services.