"Electric Vehicle Support for Faker" Mercedes-Benz Becomes Main Sponsor of LoL Team T1

By the end of 2025

Mercedes-Benz Korea announced on the 28th that it has signed a sponsorship agreement with SK Telecom T1 and will officially support the T1 League of Legends (LoL) team starting in May.

This sponsorship marks Benz Korea's first official support for an esports team.

The T1 LoL team will wear uniforms featuring Mercedes-Benz's three-pointed star logo at the 2023 Mid-Season Invitational held in London from the 2nd. The official sponsorship will continue until the end of 2025.

The T1 LoL team boasts outstanding star players centered around ‘Faker’ Lee Sang-hyeok, a global esports superstar and team captain, including ‘Zeus’ Choi Woo-je, ‘Oner’ Moon Hyun-jun, ‘Gumayusi’ Lee Min-hyung, and ‘Keria’ Ryu Min-seok.

In particular, the legendary LoL player ‘Faker’ Lee Sang-hyeok will be provided with the high-performance pure electric sedan AMG EQE 53 4MATIC+. It boasts the fastest acceleration among Mercedes-Benz electric vehicles.

Mercedes-Benz AMG EQE
[Photo by Mercedes-Benz Korea]

Thomas Klein, President of Mercedes-Benz Korea, said, "Mercedes-Benz has continuously pursued innovation and challenges to create 'the car everyone admires,' and we believe this spirit aligns with the challenging spirit shown by T1, which led us to proceed with this official sponsorship." He added, "Through the sponsorship with T1, the legendary League of Legends team, we expect to effectively convey Mercedes-Benz’s unique brand value and innovation, as well as our vision for sustainability, electrification, and luxury, to key EQ customers and esports fans worldwide."

This content was produced with the assistance of AI translation services.