‘Baby Shark’ Officially Starts Activities as Ambassador for 2030 Busan World Expo Bid!

Promotion for Kindergarten 'Pinkfong Baby Shark' Animation Released

Baby Shark and Boogie Show Their Heroic Acts Saving Animal Friends

‘Pinkfong Baby Shark’ (hereinafter Baby Shark), serving as the 5th promotional ambassador for the 2030 Busan World Expo bid, will promote the core values of the 2030 Busan World Expo and the candidate host city, ‘Busan,’ together with ‘Boogie.’

Video upload link (YouTube).

Busan City and ‘The Pinkfong Company’ announced on the 29th that they will release a new animation of ‘Baby Shark’ titled ‘Save the Earth, Save the World’ on their YouTube channel.

Pinkfong Company’s ‘Baby Shark’ is a representative intellectual property (IP) content of South Korea, receiving overwhelming love and support from fans worldwide.

Proving this, the ‘Pinkfong Baby Shark Exercise’ video posted on YouTube has surpassed 12.7 billion views, far exceeding the global population of 8 billion, making it the unrivaled number one in YouTube video views of all time.

This animation was produced as part of ‘Baby Shark’s’ promotional ambassador activities for the 2030 Busan World Expo bid. On March 29, along with the announcement of the ambassador appointment, a trailer for this animation was released, which unusually garnered 250,000 views within two weeks despite being only a trailer, attracting significant attention from subscribers worldwide.

The full animation, to be released tomorrow, features the globally beloved character ‘Baby Shark’ and ‘Boogie,’ the Busan seagull widely loved as Busan City’s communication character, working together to rescue animal friends who are unable to come to ‘Busan’ due to dangers such as climate change.

‘Baby Shark’ and ‘Boogie’ save their animal friends and protect the world and the Earth by practicing saving, reusing, and recycling, as marine pollution caused by waste and rising sea temperatures due to emissions prevent the animals from coming to ‘Busan.’

Main video image (Released on April 29).

In particular, they encourage the animal friends to take these actions to save the Earth with phrases like ‘Let’s start together in BUSAN’ and ‘Start here in BUSAN,’ naturally conveying to children of future generations worldwide that the candidate host city for the 2030 World Expo, ‘Busan,’ aims to promote a ‘Human Coexistence Project’ such as ‘Overcoming the Climate Crisis’ and ‘Realizing a Sustainable Society in Harmony with Nature’ through the 2030 Busan World Expo.

The messages encouraging participation are effectively delivered using the signature ‘Baby Shark’ theme song, featuring the catchy chorus ‘Doo-doo-doo-doo-doo,’ making the animation more enjoyable for viewers.

The animation is produced in English to reach a global audience. It can be viewed on The Pinkfong Company’s official YouTube channel and the 2030 Busan World Expo official YouTube channel.

Additionally, the sculptures of ‘Baby Shark’ and ‘Boogie’ that were installed at the international departure hall of Gimhae Airport will be relocated after May to Haeundae Beach, a representative tourist destination in Busan, to continue promoting the 2030 Busan World Expo.

Mayor Park Hyung-jun stated, “Thanks to the enthusiastic support and participation of Busan citizens during the onsite inspection by the Bureau International des Expositions (BIE), the inspection team praised every visited site with ‘Amazing Busan!’” He added, “Building on the passionate energy of Busan citizens that made the onsite inspection a success, we will widely promote ‘Busan’ together with the global superstar ‘Baby Shark’ and garner worldwide support for the bid.”

“We will sprint through the remaining stages, including the 4th competitive presentation in June and the final host city selection in November, to ensure the 2030 World Expo is hosted in Busan,” he said. “Until the very last moment when Busan, South Korea, is named the host city, we ask the entire nation to unite in continuous support and encouragement.”

This content was produced with the assistance of AI translation services.