Hyundai Motor Group Sweeps 27 Awards at Germany's iF Design Awards

Hyundai Motor Group swept a total of 27 awards, including the Gold and Main Awards, at the '2023 iF Design Award' hosted by the German International Forum Design.

Established in 1954, the iF Design Award is one of the world's top three design awards. Every year, it evaluates and selects projects that have been launched or are scheduled to be launched in the market based on design distinctiveness and impact.

This year, Hyundai Motor Group received a total of 27 design awards across six categories: ▲Product ▲Professional Concept ▲Communication ▲Interior Architecture ▲User Interface (UI) ▲User Experience (UX), achieving the highest number of awards in its history.

In the product category, Hyundai Motor's Ioniq 6, Grandeur, and Genesis G90 were among the winners. The Ioniq 6 won the Gold Award based on its innovative and unique exterior and quiet, stable interior design. The Gold Award is the highest honor, granted to only 75 out of approximately 11,000 entries. The Ioniq 6 achieved Hyundai’s best-ever aerodynamic coefficient (Cd) of 0.21 through a streamlined silhouette that reflects the characteristics of an electrified vehicle. Additionally, it realized a differentiated user-centered space with a comfortable and spacious interior.

Hyundai Motor Company's Ioniq 6, winner of the 2023 iF Design Award Gold in Product Design
[Photo by Hyundai Motor Group]

In the Professional Concept category, which targets futuristic concepts and advanced designs, Hyundai Motor’s N Vision 74, MobED, PnD (Plug and Drive) Mobility, PnD L7, service robots, Robo Mobility-ROUN, and Genesis X Speedium Coupe received the Main Award.

In the Communication category, the winners included Hyundai Motor’s Ioniq 6 World Premiere video, Ioniq 6 design reveal digital billboard video, Ioniq 6 digital studio, Ioniq 5 robotaxi campaign, Kia CI guidelines, Genesis House New York, Hyundai Motor Group PR homepage, and the Supernal brand.

In the Interior Architecture category, Hyundai Motor’s CES exhibition hall, Kia Store Identity, and Genesis House New York each received the Main Award. Opened in Manhattan, New York in 2021, Genesis House New York is the first global brand complex cultural space offering visitors cultural inspiration through art, food, and history.

Genesis House New York, winner of the 2023 iF Design Award Product Design Grand Prize
[Photo by Hyundai Motor Group]

In the User Interface (UI) category, Hyundai Motor Group’s PR homepage and the ccNC (connected car Navigation Cockpit) infotainment system 'Seon (線·Seon)', first applied in the new Grandeur, received the Main Award. The next-generation integrated infotainment system 'Seon' simply expresses graphic components and the vehicle’s user interface with a consistent design concept inspired by the horizon line found in nature. This was evaluated as completing Hyundai’s unique graphic design.

Additionally, the Ioniq 6 digital studio, Genesis House New York, and Hyundai Motor Group PR homepage, which were submitted in other categories, won awards in the User Experience (UX) category.

A Hyundai Motor Group official said, "This award is the result of countless talents continuously striving to provide new experiences and value from the perspective of future mobility," adding, "We will ensure that our differentiated design direction is consistently delivered to customers."

This content was produced with the assistance of AI translation services.