Pigeon Selects Actress Lee Bo-young as Exclusive Model

Pigeon announced on the 27th that it has selected actress Lee Bo-young, who is loved for her neat and sophisticated image, as its exclusive brand model.

Pigeon’s exclusive model, actress Lee Bo-young.
[Photo by Pigeon]

Pigeon explained that Lee Bo-young's unique neat and sophisticated image aligns well with Pigeon's brand, which is why she was chosen as the model. According to Pigeon, Lee Bo-young recently showcased a wide acting spectrum and aura through the popular drama "Daehengsa." She has gained great popularity with her intellectual and elegant image combined with a refreshing charm.

A Pigeon representative said, "Starting with the new advertisement featuring Lee Bo-young, who is consistently loved by the public for her graceful and elegant charm as well as her stable and profound acting skills, we plan to carry out various marketing activities."

This content was produced with the assistance of AI translation services.