Pigeon Selects Actress Lee Bo-young as Exclusive Model

Pigeon announced on the 27th that it has selected actress Lee Bo-young, who is loved for her neat and sophisticated image, as its exclusive brand model.

Pigeon’s exclusive model, actress Lee Bo-young.
[Photo by Pigeon]

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Pigeon explained that Lee Bo-young's unique neat and sophisticated image aligns well with Pigeon's brand, which is why she was chosen as the model. According to Pigeon, Lee Bo-young recently showcased a wide acting spectrum and aura through the popular drama "Daehengsa." She has gained great popularity with her intellectual and elegant image combined with a refreshing charm.

A Pigeon representative said, "Starting with the new advertisement featuring Lee Bo-young, who is consistently loved by the public for her graceful and elegant charm as well as her stable and profound acting skills, we plan to carry out various marketing activities."

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