200 Won per Cup... CU's Iced Americano Discount Event
CU announced on the 27th that it will hold a promotion next month selling Ice Americano (XL) at a maximum discounted price of 200 KRW.
CU lowered the price of Get Ice Americano from 2,100 KRW to 2,000 KRW this month, resulting in sales doubling compared to the previous month. Next month, an additional basic discount of 500 KRW will be applied, selling it for 1,500 KRW. By using the Get Coffee subscription coupon on the PocketCU application (app), customers can purchase it at a price 600 KRW cheaper. With the T Membership partnership discount, an additional 100 KRW discount is available. If payment is made with a Hana Card, a 30% discount is applied, bringing the final price down to 200 KRW.
In July last year, CU undertook a major renovation of its convenience store instant coffee quality gap, including coffee beans, brand concept, and coffee machines. The currently introduced La Simbali coffee machine features a new boiler technology using a heat exchange method, which maintains consistent temperature and pressure even after extracting more than 50 cups consecutively, ensuring uniform high-quality taste and flavor.
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A BGF Retail official said, “We have prepared promotions that provide maximum benefits to customers in response to the increasing demand for iced coffee due to the rapid rise in temperature,” adding, “We will continue to plan differentiated events so that more customers can enjoy Get Coffee at a more reasonable price.”
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