Lotte Mart Launches PB Butter Salt Bread... "Come for the Bread Pilgrimage"

Technical Partnership with Japan's Pasco

Lotte Mart announced on the 27th that it will launch five types of desserts under its private brand (PB) Yori-hada, including Butter Salt Bread, Souffl? Roll Cake, and Fresh Cream Mini Choux.

Models are cooking and introducing desserts at Lotte Mart Seoul Station branch.
[Photo by Lotte Mart]

Lotte Mart's product planners (PB) formed a technical partnership with Pasco, a confectionery specialist company, after traveling to Japan for a year to introduce products with the taste and quality of bakery specialty stores. Pasco is Japan's largest confectionery specialist company with a history of 100 years and is famous for being the top seller of bread in Japan.

Butter Salt Bread is made using Pasco's yeast fermentation starter technology, and although it is frozen bread, when thawed and cooked in an air fryer, it retains the texture and flavor of freshly baked bread. It uses about twice as much butter as regular butter rolls, giving it a rich and savory taste and aroma. The Souffl? Roll Cake and Mini Choux emphasize a clean and smooth taste by using only pure animal cream made from milk.

A Lotte Mart official said, "As desserts have become a culture and the dessert market grows every year, it is emerging as a key area in the distribution and food industries," adding, "We plan to continue introducing various products with excellent quality and competitiveness so that customers can experience new dessert cultures."

This content was produced with the assistance of AI translation services.