Samsung Securities Opens Research Information Delivered by Burtokker, Industry First

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On the 26th, Samsung Securities announced that it has launched content that delivers ‘Research Talk’ in an easy-to-understand way through a Virtokker (Virtual TikTokker), the first of its kind in the industry. The Virtokker, introduced for the first time in the industry, is named ‘iSearch,’ meaning a Virtokker who knows research best. It is characterized by being created as an animated character rather than live-action.Live-action

‘iSearch’ summarizes and delivers ‘Research Talk’ within the ‘S. Lounge’ service, an investment information service provided to Samsung Securities’ digital premium customers. ‘Research Talk’ is content written by Samsung Securities analysts and delivered in real-time in a conversational format, making it the most frequently used menu in the service.

Meanwhile, Samsung Securities also opened the industry’s first video shopping feature called ‘Real Trading Video,’ which allows users to invest directly in related financial investment products while watching investment videos. By clicking on the screen while watching videos on the Samsung Securities app ‘mPOP,’ users can make investments in a one-stop process. This feature eliminates the cumbersome step of launching a separate app to invest while watching videos. ‘Real Trading Video’ is prepared to enable trading immediately while watching videos. It is expected to expand the range of video content in the future and serve as a good guide for beginner investors.

Samsung Securities opened a channel on the TikTok platform earlier this year to expand contact points with MZ investors, in addition to YouTube and mobile apps. The Samsung Securities TikTok channel, operated under the name ‘PopTok,’ delivers knowledge about economics, finance, and investment in the easiest possible terms and has received a positive response. Samsung Securities’ first TikTok video recorded 510,000 views, and to date, the channel has over 3,800 followers and a total of more than 1.3 million views, showing a good response.

Last year, Samsung Securities received positive feedback from customers by quickly delivering stock market conditions through YouTube content using a virtual analyst, the first in the industry. In addition, it provides investment information such as securities company reports and pensions, which investors may find difficult and rigid, in an easy-to-understand manner, securing 1.16 million YouTube subscribers, with an average MAU (monthly active users) reaching 1.4 million.

A Samsung Securities official said, “As the demand for short and entertaining videos continues to increase, we will continuously develop the composition and format of videos to deliver investment knowledge in an enjoyable way.”

This content was produced with the assistance of AI translation services.