"Hyundai Motor SW Think Tank" FortyTwoDot Surpasses 20,000 Users of Autonomous Driving Platform

The autonomous driving platform developed by Hyundai Motor Group's global software center, FortyTwoDot, has surpassed 20,000 users. FortyTwoDot operates Seoul's autonomous driving exclusive call application 'TAP!'. This platform is integrated to call not only its own autonomous vehicles but also those of other companies, setting a new record of over 20,000 users within 14 months.

On the 24th, FortyTwoDot announced that as of the 20th, its Seoul autonomous mobility integrated platform 'TAP' became the first in Korea to exceed 20,000 users. In 2021, FortyTwoDot was solely selected as the operator of the autonomous vehicle call and dispatch transportation platform along with Seoul City's first paid autonomous driving transportation license.

Seoul's autonomous vehicle exclusive calling app 'TAP!' operated by FortyTwoDot [Photo by FortyTwoDot]

With FortyTwoDot's 'TAP', all autonomous vehicles in Seoul can be called with one app

The call platform 'TAP' developed by FortyTwoDot for Seoul's autonomous driving service can integrate calls for autonomous vehicles operated by FortyTwoDot as well as those operated by the peer company SWM.

Typically, autonomous driving call platforms can only summon their own autonomous vehicles, but FortyTwoDot's platform is distinctive in that it can call autonomous vehicles operated by other companies as well. FortyTwoDot plans to secure an early lead in the autonomous driving call platform market through this versatility. This aims to create a case similar to when the Kakao Taxi platform was launched, which changed the industry's paradigm and still holds the number one market share.

As Seoul gradually expands autonomous driving zones such as Gangnam, Yeouido, Magok, and Sinchon, the user base for FortyTwoDot's 'TAP' platform is expected to grow. A FortyTwoDot representative said, "Once someone rides an autonomous vehicle, they tend to return to the 'TAP' platform, creating a kind of 'lock-in effect,'" adding, "We will enhance the completeness of autonomous driving technology by securing driving data from the mega city Seoul."

Cheonggyecheon Autonomous Bus Service Operated by FortyTwoDot [Photo by FortyTwoDot]

Why FortyTwoDot's autonomous driving transportation service is 'free'

Currently, FortyTwoDot provides autonomous vehicle and bus operation services in the Sangam-dong and Cheonggyecheon areas of Seoul. Additionally, autonomous vehicle services around the Blue House can also be called through FortyTwoDot's 'TAP' platform.

The fare for autonomous vehicles in Sangam is between 1,200 and 2,000 KRW regardless of distance, and first-time riders are free. Autonomous vehicle services around Cheonggyecheon and the Blue House are also operated free of charge for the time being. FortyTwoDot is focusing on increasing initial users to obtain driving and boarding data.

The data obtained through autonomous vehicles is used to optimize driving routes and advance autonomous driving technology. Real-time vehicle status and internal data collected during autonomous driving, as well as passenger pattern analysis, are important. By analyzing passengers' movement paths and stay flows, it can be linked to consumption activities such as shopping, leisure, and accommodation. This can improve vehicle safety, provide customized customer experiences, and form marketing strategies based on this data.

This content was produced with the assistance of AI translation services.