"Dreaming of a Sustainable Future" BMW Launches i Brand Campaign

Test Drive Event for All Electric Vehicle Models and More

BMW Korea announced that it will launch the i brand campaign starting from the 24th. Through BMW i, the company's eco-friendly premium electric brand, it aims to deliver the joy of emission-free driving and a message of a sustainable future with its pure electric models.

Until the 28th of next month, a test drive event for all pure electric models will be held at 15 BMW showrooms nationwide, including the metropolitan area. Visitors can test drive high-performance pure electric Sports Activity Vehicle (SAV) iX 50 and pure electric sedan i4, among others.

BMW's first pure electric compact SAV iX1 will be exhibited, along with experiential customer programs such as making chilling bags and upcycling name tags.

Additionally, various campaign information and videos will be released through BMW Korea's official website and social networking services (SNS).

This content was produced with the assistance of AI translation services.