Kidikidi, 1,500 Partner Brands... Korea's Leading Children's Platform

Discovering Small-Scale Fashion Brands

E-Land announced that ‘Kidikidi,’ a vertical platform for children’s fashion and products, has been doubling its growth every year and has established itself as the leading children’s vertical platform in Korea.

KeydiKeydi main image. [Photo by E-Land]

Kidikidi holds the number one market share in the domestic children’s clothing market and is the first to discover and propose the trendiest and hippest children’s brands. Currently, Kidikidi hosts about 1,500 brands, of which approximately 40% are designer brands. Rather than focusing on famous brands, it is dedicated to finding differentiated brands that meet diversified customer demands. As a result, this year, the sales growth rate of small-scale or designer brands has surged by 90%.

Based on over 40 years of experience, E-Land supports the incubation of relatively small-scale brands. Kidikidi provides core infrastructure such as production facilities, marketing, and logistics to small brands, aiming for mutual growth with the hosted brands. This year, it plans to accelerate brand discovery and co-growth not only in fashion but also in the children’s products sector.

A Kidikidi representative said, "The kids market itself is growing, and showing many better brands is the reason Kidikidi exists for customers," adding, "Last year, we created pregnancy celebration boxes to gift customers and donated to those in need. This year, we plan to grow together with more brands and continue meaningful activities."

This content was produced with the assistance of AI translation services.