Whiskey Craze Reshapes Landscape... Shinsegae Department Store Expands K-Whiskey Selection

Shinsegae's Whiskey Sales Grow 65% from Jan to Mar
First Domestic Release of Giwon Baechi2 Distillery Edition

Shinsegae Department Store announced on the 24th that starting from the 29th, it will be the first in Korea to showcase the second regular product of Korea's first single malt whiskey brand, 'Giwon Batch 2 Distillery Edition,' at the Burgundy& store in Gangnam.

The Giwon Batch 2 Distillery Edition undergoes all production processes including saccharification, fermentation, distillation, and aging throughout Korea's four seasons, resulting in a rich and unique flavor. The harmonious blend of virgin American oak casks and first-fill bourbon casks offers a sweet and smooth aroma.

Visitors are browsing whiskey products at Burgundy& in Shinsegae Department Store Gangnam Branch.
[Photo by Shinsegae Department Store].

From January to March this year, Shinsegae Department Store's whiskey genre sales grew by 65% compared to the same period last year. More than half of the whiskey purchasing customers were in their 20s and 30s. Recently, the demand for single malt whiskey has exploded to the point where brands like Balvenie and Macallan have experienced shortages. Single malt whiskey is made exclusively from malted barley produced at a single distillery, boasting a distinctive flavor compared to the more common blended whiskey.

To celebrate the launch of the Giwon Batch 2 Distillery Edition, a signing event will be held. At the Burgundy& store in Gangnam, on the 29th starting at 10:30 AM, Do Jeonghan, CEO of Three Societies, and Andrew Sand, a master distiller and blender with over 40 years of experience in the whiskey industry, will attend to personally introduce the whiskey and hold a signing event until the product is sold out.

On May 5th, a special edition of the highly popular Suntory single malt whiskey will also be introduced. The Yamazaki 12-Year Limited Edition (80 bottles) and Hakushu 12-Year Limited Edition (20 bottles), commemorating the 100th anniversary of Suntory whiskey production, will be available in the 500,000 KRW price range.

This content was produced with the assistance of AI translation services.