LGU+ to Promote Key Services with 'Why Not Boosters' Creators

LG Uplus announced on the 23rd that it will conduct Season 1 of the ‘Why Not Boosters’ campaign, where video creators introduce U+ services to customers through content they produce themselves.

Why Not Boosters is a campaign that selects creators active on YouTube and Instagram, provides them with opportunities to directly experience LG Uplus’s core services such as ‘Yudok’ and ‘U+tv,’ and creates related content to share with customers. This campaign, which runs for a total of 100 days, assigns content creation missions across five themes, including the IPTV service U+tv and the personalized subscription service Yudok.

The photo shows an LG Uplus model introducing Why Not Boosters. [Photo by LG Uplus]

This time, Why Not Boosters features ‘Meta,’ the operator of Facebook and Instagram, and popular YouTuber ‘Jin Yongjin,’ who has 2.63 million subscribers, participating as mentors to share content creation know-how with participants and help them grow as creators.

LG Uplus plans to select 120 creators to participate in video content production. Any creator with an SNS account having more than 500 subscribers can apply. Creators wishing to participate in the campaign can apply on the Why Not homepage by May 1. Final acceptance results can be checked on the homepage on the 4th of next month, and activities are scheduled to begin on the 8th.

Participants will be provided with music platform access and Yudok service usage rights to assist video production during the activity period. Upon completing all content creation missions, participants will receive an activity support fund of 1 million KRW. Additionally, the top three finalists will each receive a prize of 5 million KRW along with opportunities to work as exclusive digital creators for LG Uplus and partnerships with Meta.

This Why Not Boosters campaign is part of the ‘WHY NOT?’ initiative, a practical campaign that creates enjoyable changes in customers’ daily lives through bold ideas and challenges that break everyday prejudices. LG Uplus also plans to hold a video content production contest related to its services for students of the Korea National University of Arts’ School of Film, starting May 8.

Jang Junyoung, head of LG Uplus IMC, said, “We planned the Why Not Boosters campaign to provide opportunities for the MZ generation, who are both the main consumers and producers of digital content, to grow as creators. Together with Meta, a marketing partner specialized in SNS videos, we will nurture the creator ecosystem and communicate Uplus’s unique services through customers’ vivid stories.”

This content was produced with the assistance of AI translation services.