Hanjin Hosts 'First Ever' Overseas Popup Event in Logistics Industry
US LA... 31 Brands Participating
On the 21st (local time), Hanjin announced that it has launched the logistics industry's first overseas pop-up event at the InterContinental Hotel Wilshire Grand Center in Los Angeles, USA.
The pop-up event in Los Angeles, USA, which runs until the following day, was attended in person by Cho Hyun-min, President of the newly established Digital Platform Business Division as of the 1st.
![President Cho Hyun-min (left) attending the Slow Recipe/SWOOP (Sup) pop-up event in LA, USA [Photo by Hanjin]](http://www.asiae.co.kr/news/img_view.htm?img=2023042311005797853_1682215258.jpg)
President Cho Hyun-min (left) attending the Slow Recipe/SWOOP (Sup) pop-up event in LA, USA [Photo by Hanjin]
View original imageA total of 31 brands participating in the eco-friendly direct overseas shopping mall 'Slow Recipe' and 'SWOOP (Sup),' which supports the overseas expansion of domestic fashion brands, actively promote their brands to local American influencers, media, and general customers interested in sustainable living and veganism.
The event features five showroom-style spaces (bathroom, kitchen, bedroom, dressing room, living room) showcasing various products (bathroom items, fashion, etc.) that can bring changes toward a sustainable and eco-friendly daily life.
Related brands offering eco-friendly denim sweatshirts, hats, eco-friendly bags, and shoes suitable for each space are also introduced to build brand awareness.
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A Hanjin representative said, "As this is the logistics industry's first overseas pop-up event, it provides participating companies with new opportunities to expand overseas, and we put great effort into the event's production to offer visitors a new experience of sustainable eco-friendly daily life." He added, "Through this event, we hope our company will establish itself as the No. 1 logistics partner for global e-commerce growth."
At the Slow Recipe/SWOOP (Sup) pop-up event in LA, USA, Namseok Noh, CEO and President of Hanjin Co., Ltd. (first from the left), Hyunmin Cho, President (first from the right), and representatives from participating companies are posing for a commemorative photo. Photo by Hanjin
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