SK Enmove Announces New Slogan 'Energy Efficiency, Beyond That Move'

SK enmove declared a new slogan following its name change and reaffirmed its commitment to leap forward as an 'Energy Saving Company.'

Members of SK Enmove gathered at the SK Seorin Building in Jongno-gu, Seoul, to introduce the new slogan "We Save Energy and Move Forward." Photo by SK Enmove

On the 23rd, SK enmove announced its new slogan, 'We Save Energy and Move Forward,' and launched the 'GreEnmove' campaign, which embodies its determination to achieve this goal. The GreEnmove campaign, combining Green and the company name Enmove, involves practical activities for energy efficiency such as using stairs once a day and unplugging unused plugs, and is ongoing throughout April.

In particular, to mark Earth Day on the 21st, SK enmove conducted a lights-off campaign at its headquarters office and at domestic dealerships of ZIC engine oil, which has been ranked No.1 in K-BPI brand power for 25 consecutive years. Domestic sales dealerships including Hanyoo Energy, Anguk Lubtech, KK (formerly Gyeongbuk Gwangyu), and NTK participated to practice the value of energy efficiency. SK enmove employees also voluntarily participated in turning off lights at their homes over the weekend.

The newly declared slogan of SK enmove was decided through an employee contest. It signifies the company’s expansion beyond base oils and lubricants into the energy efficiency improvement sector to enhance corporate sustainability and value. In December last year, SK enmove changed its name to ‘SK enmove,’ meaning ‘a company that creates the power to move toward a cleaner and happier future.’ This introduced a new identity as an energy efficiency company.

SK enmove plans to advance as an energy efficiency company by improving ‘fuel efficiency’ through better mileage in its existing base oil and lubricant business, and by enhancing ‘electrical efficiency’ by reducing power consumption in new businesses.

Regarding fuel efficiency, the focus is on strengthening competitiveness in the base oil business. SK enmove already sells products that improve mileage by developing low-viscosity engine oils while also offering excellent engine protection performance. Additionally, it provides lubricant products for electric vehicles, such as gearbox oils for EVs, alongside those for internal combustion engine vehicles.

On the electrical efficiency front, SK enmove is concentrating on the thermal management business, which uses premium base oils as thermal fluids. A visible business area is data center immersion cooling. Last year, SK enmove made a $25 million (approximately 32.4 billion KRW) equity investment in the U.S.-based GRC, a specialist company in data center immersion cooling systems. Going forward, the company plans to rapidly secure competitiveness in liquid-based thermal management businesses such as data center immersion cooling and battery thermal management to strengthen electrical efficiency.

Immersion cooling is a next-generation thermal management technology that cools by directly submerging data servers in cooling fluids. Compared to traditional air cooling methods, it offers superior cooling efficiency and reduces power consumption.

An SK enmove official said, "Becoming an energy efficiency company is a goal that SK enmove must achieve to sustain future growth with the capabilities it possesses. Based on a stable base oil and lubricant business, we plan to continuously pursue growth areas such as electric vehicles and thermal management businesses."

This content was produced with the assistance of AI translation services.