BNK Financial Group Establishes 'Busan World Expo Hosting Support TFT'

BNK Financial Group has established the ‘2030 Busan World Expo Attraction Support TFT’ to provide systematic support for attracting the ‘2030 Busan World Expo.’

BNK Financial Group announced on the 21st that it promoted the establishment of this ‘TFT’ to formulate an attraction support strategy involving all affiliates centered on Busan Bank and Gyeongnam Bank, and to continue nationwide support activities to sustain the nationwide enthusiasm for the attraction.

The ‘TFT’ will serve as a control tower for effective group-level attraction support and plans to develop a Two-Track strategy for before and after the host country selection, seeking cooperation plans with Busan City.

First, to support attraction before the host country selection, it will conduct ‘citizen participation-type’ activities including support for concerts, sports, and partner organizations, as well as operate special financial products for attraction prayers. An ‘employee participation-type’ program, consisting of employee challenges and relay programs, will also be implemented.

BNK Headquarters.

After the host country selection, customized support programs will be operated to meet the regional financial support demands arising from hosting the World Expo, and special financial products wishing for a successful event will be launched simultaneously.

Kang Jong-hoon, head of the Group Management Strategy Division at BNK Financial Group and leader of the TFT, said, “Attracting the 2030 Busan World Expo is a project at the whole-government level beyond the region, so all affiliates will participate without limiting to the Busan area and support it with full force.”

He added, “As a representative regional financial institution, we will continuously develop ideas to play a pivotal role in supporting the attraction of the 2030 Busan World Expo.”

This content was produced with the assistance of AI translation services.