Yeonjak, Brand Day at Incheon SSG Landers Field

Shinsegae International's own skincare brand Yeonjak announced on the 21st that it will hold a brand day at the game between SSG Landers and Kiwoom Heroes held at Incheon SSG Landers Field on the 23rd.

Incheon SSG Landers Field achieved a full house (23,000 seats) three times last year and has rapidly emerged as a hot spot, ranking first in the KBO League for the highest attendance as the first Incheon-based team. In particular, as interest in baseball among young people and women has increased recently, baseball stadiums have become a marketing battleground for distributors across various sectors including food and beverages, fashion, cosmetics, and home appliances.

Yeonjak plans to increase brand awareness and boost sales of its flagship products to the approximately 20,000 spectators visiting the stadium during the full professional baseball season. With the event theme "Calming Strike," the brand will actively promote the "Calming & Comforting Line," which soothes skin sensitized by the harsh sunlight inside the baseball stadium.

An event booth will be set up in the outdoor plaza of Incheon SSG Landers Field, where a "mini baseball game" will be held for baseball fans. All visitors to the stadium can participate for free and will receive generous prizes with a 100% winning chance, ranging from mini samples of the Calming & Comforting Line to full-sized products.

For customers who cannot visit the stadium in person, Yeonjak will also hold an online linked promotion through SSG.COM from the 24th to the 30th. A 20% discount will be offered on purchases of the Calming & Comforting Line, and a 10ml Calming & Comforting Ampoule will be additionally provided with single-item purchases.

A Yeonjak representative from Shinsegae International said, “The Calming & Comforting Line has excellent heat-soothing effects, making it appealing to baseball fans whose skin becomes sensitive due to exposure to sunlight and fine dust during games,” adding, “We will continue to enhance our brand image through marketing activities in various fields, including sports and other areas we have not previously explored.”

This content was produced with the assistance of AI translation services.