TikTok Launches Environmental Protection Campaign for Earth Day

TikTok will hold an environmental protection campaign on April 22, Earth Day, sharing practical tips for everyday actions in collaboration with various environmental organizations.

For this Earth Day campaign, TikTok Korea partnered with four domestic environmental organizations: Greenpeace, which peacefully addresses global environmental issues; the Green Transportation Movement, which practices carbon neutrality; the Life Forest, which solves social problems through forests; and the Seoul Environmental Federation, which drives sustainable changes in Seoul.

These organizations will share various easy-to-practice tips for daily life using the hashtags '#지구의날' and '#earthday' on TikTok to raise awareness for environmental protection. Greenpeace has posted content on its TikTok account with the hashtag '#지구의날' about using water purifiers instead of plastic bottled water, tips on using pasta-made straws and tumblers, and raising awareness for protecting bees for humanity. The Green Transportation Movement introduced videos encouraging walking, biking, bus, and subway use as part of a lifestyle to reduce greenhouse gases.

Meanwhile, TikTok has been conducting the 'Seed Chain' project since signing an agreement last November with the Korea National Arboretum Management Office, which operates Seed Vault. The Seed Vault is a seed preservation facility aimed at preventing the extinction of major plants and conserving them. Content created by TikTok creators visiting the Baekdudaegan National Arboretum will be released on April 22, Earth Day.

TikTok Korea stated, "Through the environmental protection campaign held on Earth Day, we expect that users worldwide, connected through the TikTok global community, can help make our planet a better place by taking small actions."

This content was produced with the assistance of AI translation services.