Kakao Games Hosts 'Visiting Friends Game Land' for Pediatric Patients at Severance Rehabilitation Hospital

Kakao Games held the 'Visiting Friends Game Land' event for patients at Severance Rehabilitation Hospital on the 20th. (Photo by Kakao Games)

On the 20th, Kakao Games provided an opportunity to experience game culture to young patients at Seoul Severance Rehabilitation Hospital in celebration of Disability Day.

Kakao Games conducted its flagship social contribution campaign, "Visiting Friends Game Land," for about 50 young patients, including those with brain lesions, at Seoul Severance Rehabilitation Hospital located in Seodaemun-gu, Seoul.

"Visiting Friends Game Land" is an experiential activity that combines VR theme park game content enjoyed with "Kakao Friends" characters on a mobile bus. Since its introduction in October 2019, it has been carried out to discover and address various blind spots in game culture. This event was planned to offer a unique play culture to young patients who have relatively fewer opportunities to enjoy game culture.

The participating young patients experienced various game cultures, including the "4D VR Game Bus," which feels like riding an actual amusement ride, the "Braille Block Game," where they complete blocks using tactile senses with eyes closed, and "Photo Time," taking pictures with the cute "Ryan" figure.

A Kakao Games representative said, "We hope this helped children, who have relatively fewer opportunities to experience game culture due to hospital treatment and physical and environmental constraints, to enjoy the value of joy regardless of location. We plan to expand the campaign targets to continue delivering warm care throughout society based on games."

Earlier, in April this year, Kakao Games conducted the "Visiting Friends Game Land" campaign for children in care at the Bundang Comprehensive Social Welfare Center and students at Seongnam Hyeun School, a special education institution located in Seongnam. Going forward, the campaign scope will be expanded to include multicultural families, children and youth in communities outside Seongnam, and more.

This content was produced with the assistance of AI translation services.