KOTRA Holds 'Skill-Up Briefing Session' to Expand Exports of Mid-Sized Companies

Introduction to One-on-One Customized Overseas Marketing Support Program

The Korea Trade-Investment Promotion Agency (KOTRA) held the "Mid-sized Companies KOTRA Skill-Up Briefing" on the 20th at its headquarters in Yeomgok-dong, Seoul, in collaboration with the Ministry of Trade, Industry and Energy. This briefing introduced overseas marketing support programs, export support infrastructure, and response strategies related to global trade issues that are beneficial for domestic mid-sized export companies. A total of 100 related companies attended.

KOTRA’s main export support projects include ▲ the "Mid-sized Companies Global Support Project," which provides one-on-one customized overseas marketing support for mid-sized companies with high growth potential ▲ "Premium Branch Office," offering more in-depth services than the existing branch office projects ▲ and "Global Partnering (GP)," which connects domestic companies with global business cooperation demands.

During the briefing, KOTRA introduced its key export support projects and connected with the Washington Trade Office in the U.S. and the Brussels Trade Office in Europe, where recent trade policy changes have occurred, to convey the local market atmosphere. Response strategies for domestic mid-sized companies were also presented.

In conjunction with this briefing, KOTRA held the "Mid-sized Companies Difficulty Resolution Meeting," discussing solutions with 10 mid-sized companies facing challenges in overseas marketing. At this event, KOTRA President Yoo Jung-yeol stated, "We will provide various overseas marketing support projects to help mid-sized companies leap into global enterprises and actively identify and resolve difficulties encountered in the export field."

This content was produced with the assistance of AI translation services.