OB Beer, 'Hanmaek' Renovation... "Design and Taste Upgraded"

OB Beer has newly launched an upgraded version of Hanmaek, which has become smoother.

OB Beer’s Hanmaek was created in 2021 as part of the "Korea’s Representative Lager Project" to celebrate 100 years of Korean beer history and to make a lager that best suits the Korean palate. Under the slogan "Making Korea Smoother," Hanmaek introduces two innovative changes in this renewal.

First, under the slogan "Making Korea Smoother," the product design was changed. A white band was added around the top of the bottle and can packaging to represent Hanmaek’s smooth and rich foam. The central emblem was inspired by the traditional Korean hanok pattern "Gihamun." The can material was also changed to a matte finish.

The foam retention was greatly improved to allow the smooth foam to be enjoyed for a longer time. Through a four-stage microfiltration process, elements that interfere with smoothness were filtered out to achieve the best quality of beer, maximizing a smooth throat feel. The new Hanmaek also introduces a special drinking method called the "Smooth Head Ritual," which allows the enhanced foam to be enjoyed smoothly from sight to taste, along with a newly designed Hanmaek-exclusive glass.

This content was produced with the assistance of AI translation services.