Korea Tourism Organization, Seoul City, and Louis Vuitton Join Hands to Revitalize Inbound Tourism

MOU for Promoting Inbound Tourism Linked to the Year of Visiting Korea

The Korea Tourism Organization announced on the 19th that it has signed a business agreement with Seoul Metropolitan Government and Louis Vuitton Korea to promote inbound tourism linked to the '2023~2024 Visit Korea Year.'

President Kim Min-su of Louis Vuitton Korea (left) and Vice President Lee Jae-hwan of Korea Tourism Organization (center). Kim Ui-seung, First Deputy Mayor of Seoul Metropolitan Government (right), is holding the business agreement and posing for a commemorative photo.
[Photo by Korea Tourism Organization]

The business agreement was held this morning at the Korea Tourism Organization Seoul Center in Jung-gu, Seoul. According to this agreement, the three organizations will jointly promote various projects including △promotion of inbound tourism linked to the Louis Vuitton travel guide 'Fashion Eye' Seoul edition exhibition △operation and promotion of the Visit Korea Year relay pop-up store △promotion of ESG inbound tourism projects.

In particular, Louis Vuitton plans to hold its brand's first-ever 2023 Prefall fashion show at the Hangang Jamsugyo Bridge on the 29th, showcasing the beautiful scenery of Seoul and the Hangang River to the world.

Lee Jaehwan, Vice President of the Korea Tourism Organization, said, "As the unique charm of Korea's differentiated K-content captivates global consumers, various cultural and artistic events held during the Visit Korea Year will sincerely showcase Korea's cultural identity and authenticity," adding, "This tripartite agreement is a great opportunity to promote the appeal of visiting Korea, and we will strive to achieve meaningful results."

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