Gifted Strollers and Pocket Money
POSCO Rolls Up Sleeves to Solve Low Birthrate

Choi Jung-woo, chairman of POSCO Group, personally visited and encouraged the employee couple who successfully had Korea's first natural birth of quadruplets.


According to POSCO Group on the 18th, Chairman Choi visited the home of Kim Hwan, who works in the Hwaseong Department at Pohang Steelworks, and his wife Park Doo-re on the 15th.


Choi Jung-woo, Chairman of POSCO <Photo by Park Doo-re on Instagram>

Choi Jung-woo, Chairman of POSCO

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Mrs. Park gave birth to quadruplets naturally at Seoul National University Hospital last year. The probability of conceiving quadruplets is extremely rare, at 1 in a million. Furthermore, the chance of simultaneously conceiving two sets of identical twins is 1 in 70 million. Mrs. Park is the first in Korea to give birth to quadruplets naturally.


The couple had their first child in 2021, making them parents of five children. They also appeared on KBS1's "Human Theater" earlier this year. Mr. Kim is currently on parental leave.


Quadruplets <span class="photo-credit">Photo by Park Dure on Instagram</span>

Quadruplets Photo by Park Dure on Instagram

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At that time, POSCO gifted the couple a 9-seater van. Along with this, they provided a childbirth incentive of 20 million KRW and childcare products worth about 2 million KRW as congratulations from employees. They also agreed to provide childcare services supporting helper costs until the quadruplets' first birthday.


On the day he visited the employee's home, Chairman Choi personally delivered a wagon stroller and pocket money to the quadruplets. To the eldest child, who spent nearly six months in the hospital after intestinal surgery immediately after birth, he said, "You bravely overcame it and became healthy. Well done. You're the best, the best. Be sure to come to POSCO."


After Chairman Choi's visit, the Kim couple expressed their gratitude through Instagram. In a video publicly shared by Mrs. Park, saying, "After getting married and having babies, the chairman of my husband's company came to visit our home," Chairman Choi is seen kneeling in front of the quadruplets, constantly making eye contact with the children, clapping his hands, and laughing heartily.



Choi Jung-woo, Chairman of POSCO Group [Image source=Instagram of Park Doo-re]

Choi Jung-woo, Chairman of POSCO Group [Image source=Instagram of Park Doo-re]

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POSCO Group is actively participating in solving the low birthrate issue. In 2020, they introduced work-from-home systems during childcare periods without career breaks to support employees' childcare needs. In 2022, they established a honeymoon support fund of 2 million KRW and a baby’s first meeting gift system worth 500,000 KRW, supporting employees' marriage and childbirth.


This content was produced with the assistance of AI translation services.

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