Naver Cloud Joins 'Data Alliance'

Combining Consumption, Credit & Income, and Trend Data

(From left) Kim Yuwon, CEO of Naver Cloud; Shin Heebu, CEO of NICE Information Service; Kim Daehwan, President of Samsung Card; Cha Inhyuk, CEO of CJ OliveNetworks; Kim Hyeju, CEO of Lotte Members

Naver Cloud announced on the 19th that it will participate in the ‘Data Alliance’ together with Samsung Card, Lotte Members, CJ OliveNetworks, NICE Information Service, and others.

On the 18th, the five participating companies signed a business agreement at Samsung Card headquarters in Seoul, officially announcing the launch of the ‘Data Alliance.’ The ‘Data Alliance’ is a strategic data alliance (partnership) where companies with extensive experience in utilizing data in fields such as platforms, IT services, distribution, and credit information come together to provide more expanded data services. Through this collaboration, each company plans to design and sell combined data products that leverage their respective strengths in each field.

Naver Cloud is not only providing data such as interest and trend information based on Naver’s search and click data but also serving as the analytics platform. The combined data from the five companies will be provided through Naver Cloud’s secure data analytics platform called ‘Cloud Data Box.’ Data providers can safely disclose high-quality data, and customers can use both the data and the cloud-based analytics platform together.

Naver Cloud’s ‘Cloud Data Box’ offers Naver search and shopping data that can identify the purchase journey of interested customer groups, as well as interest and purchase intent data based on assets and income through a partnership with NICE Information Service. Among the data produced by the Data Alliance, data that includes Naver will be provided through the ‘Cloud Data Box.’

Samsung Card provides customer demographic data and approval data based on membership and card payment information, and plays a role in combining and analyzing data collected in each field. Judging data as a new growth engine, it is currently expanding related businesses and has recently been preliminarily designated as a private data specialized institution by the Financial Services Commission, preparing for official approval.

Lotte Members provides consumption data in distribution, dining, entertainment, and more for its 42 million L.Point members. CJ OliveNetworks provides logistics data such as parcel items and delivery destination information based on online shopping, and is responsible for building IT infrastructure.

NICE Information Service plans to provide credit and income information held by the credit inquiry company. It will also support additional provision of partner company information such as commercial district information, distribution information, online seller-exclusive information, and gig worker information.

Kim Yoo-won, CEO of Naver Cloud, said, “Naver Cloud will actively support the safe disclosure of high-quality data by providing high-quality data and a secure data analytics platform,” adding, “Through mutual cooperation based on the Data Alliance, we will not only provide more expanded data services but also expand the domestic data industry ecosystem.”

This content was produced with the assistance of AI translation services.