6-chan Dosirak, Quality 'Disappointing'
Compared to Other Companies' Dosirak
Wonderbap is an Idea Product

With the burden of lunch costs increasing due to high inflation, I visited Emart24 upon hearing the news of a 6-side dish lunchbox priced in the 3,000 won range. Reservation purchase through the application (app) was not possible, and after visiting five convenience stores, I still couldn't buy it. When I asked why the product was unavailable at each store, one franchise owner said, "I didn't place an order because the quality was poor." Eventually, I asked a convenience store owner and received three types of lunchboxes two days later.


[Convenience Store Adventure] '39 Dosirak' Price Is Good but Portion Size Is Disappointing View original image

As soon as I saw the 39 Dosirak and 42 Dosirak, I thought I probably wouldn't repurchase them. The price was excellent, but the composition itself was too comparable to other companies' lunchboxes. The package had phrases like ‘Packed with substance itself,’ ‘#CostEffectiveMeal,’ and ‘#Mom’sTaste,’ but I couldn't relate to them.


The 39 Dosirak contains sausage vegetable stir-fry, potato ham vegetable stir-fry, shiitake mushroom garlic stem stir-fry, vegetable potato croquette, egg-battered seafood ball, bite-sized pork cutlet, stir-fried kimchi, and rice. The sausage vegetable stir-fry had five pieces of sausage, onions, and bell peppers; the taste was average, and the quantity was lacking. The potato ham vegetable stir-fry was moderately well cooked, but in the end, it meant there were two types of ham side dishes. The shiitake mushroom garlic stem stir-fry had chewy mushrooms and a good ratio with the garlic stems. The vegetable potato croquette, egg-battered seafood ball, and bite-sized pork cutlet were soggy and not very good. Ketchup was spread underneath, but it would be better to include it separately.


The 42 Dosirak consists of spicy pork bulgogi, broccoli stir-fry, seafood ball, sausage vegetable stir-fry, stir-fried kimchi, and rice. The main side dish, spicy pork bulgogi, includes vegetables in the old-fashioned way, unlike the latest trends. The taste was spicy and sweet, but the portion was small.



Wonderbap is considered an innovative idea product. It consists only of rice and stir-fried kimchi, but the price is only 1,500 won. Purchasing instant rice and stir-fried kimchi separately from a regular brand costs about 3,500 won, so this is less than half the price.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing