Hip-Hop Concept Promotional Video Production

Focused Promotion Targeting MZ Generation

Pohang City produced a promotional CF for the ‘Pohang Tourist Taxi’ to promote it nationwide.


The tourist taxi promotional CF is a 15-second video with a hip-hop concept, featuring 10 Pohang tourist taxi drivers themselves. It delivers the message, “When tourists want a comfortable trip, please choose Pohang Tourist Taxi,” cheerfully promoting Pohang Tourist Taxi while emphasizing its convenience.

Pohang Tourist Taxi Promotional Video.

Pohang Tourist Taxi Promotional Video.

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Park Sang-jin, Director of the Convention and Tourism Industry Division, said, “As tourism trends have shifted to small-scale individual travel after COVID-19, tourist taxis are a sufficiently attractive tourism product,” adding, “We will create a premium tourist taxi that people want to ride when they visit Pohang through active promotion using social media such as YouTube.”


Pohang Tourist Taxi is a customized taxi service operated by experienced local taxi drivers, providing customers with informative tourism commentary, personalized recommended courses, and tourism promotional materials.


The Pohang Tourist Taxi CF video can be viewed on the city’s official YouTube and other SNS channels, and reservations for the tourist taxi can be made on the Pohang Culture and Tourism website.



For detailed inquiries, contact the Pohang City Tourism Industry Division on weekdays, and the Pohang City Duty Office on weekends.


This content was produced with the assistance of AI translation services.

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