Innisfree announced on the 17th that it will hold a ‘Happy Earth Day (HAPPY EARTH DAY) event’ in April, which includes Earth Day.

Innisfree, Earth Month 'Happy Earth Day' Event View original image

Innisfree has continuously carried out campaigns and product development that embody sustainable values, such as empty bottle collection campaigns and the launch of refillable products.


This year, in April, which includes Earth Day, Innisfree plans to encourage customers who care about the Earth to refill and reuse Innisfree products multiple times or recycle them with the message ‘Use it long and use it again.’


First, Innisfree collaborated with Kitty Bunny Pony, a fabric design brand popular among people in their 20s and 30s. They launched a picnic mat made from fabric recycled from waste plastic, prepared to be used in April, a great month for outings. The mat features Innisfree’s new color, Active Green, and Kitty Bunny Pony’s clover pattern, combining fashionability with waterproof functionality and portability.


Innisfree is also running an additional discount promotion for customers who purchase refillable or large-capacity products. Eligible products include those that can be refilled with contents or containers, such as the ‘Green Tea Seed Hyaluronic Acid Serum Refill Pouch’ and the ‘Collagen Peptide Elasticity Ampoule Cream,’ both released this month.



Innisfree’s ongoing ‘Empty Bottle Collection Campaign’ has also prepared a customer participation event that is easier and more fun to join in celebration of Earth Day. Customers who complete missions such as returning empty bottles will be entered into a draw to receive gifts.


This content was produced with the assistance of AI translation services.

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