'Screen Size Adjusts Automatically'... World's First Development of 'Rollable Car Display'

Hyundai Mobis announced on the 17th that it has succeeded in developing the world's first rollable display for vehicles. The display size can be adjusted according to driving conditions and usage purposes. It is expected to enable revolutionary improvements in vehicle interior design by minimizing volume.

The rollable display developed by Hyundai Mobis features technology where the navigation and driving information screen moves up and down and rolls up. When the engine is turned off, the screen completely disappears. While driving, only one-third of the screen protrudes to display minimal driving information. Selecting navigation mode enlarges the screen to two-thirds of its size. During parking or electric vehicle charging, the screen expands to a 16:9 ratio large screen for viewing video content.

Hyundai Mobis plans to pursue global orders by developing rollable technology for vehicles for the first time, although it has been introduced in some smartphones and TVs. Luxury brands in North America and Europe are representative targets. The company has also secured reliability suitable for vehicle installation.

The rollable display is characterized by minimizing installation space. A lightweight structure with minimized volume is the core competitiveness. The depth required to install it in the current navigation position is only 12 cm.

The vehicle rollable display developed by Hyundai Mobis, the world's first. The screen size can be adjusted according to the driving mode, and it can be expanded up to the 30-inch range. Photo by Hyundai Mobis

Accordingly, various changes are expected in vehicle interior design. It can be installed around the driver's seat, and for PBVs (Purpose Built Vehicles) designed for leisure or family passengers, the screen can be mounted to descend from the ceiling between the front and rear seats.

Hyundai Mobis's rollable display has a resolution of QHD or higher. It can be realized as an ultra-large screen in the 30-inch range.

Currently, in the automotive infotainment market, display technology for in-vehicle entertainment is emerging as a new growth area. The transition to ultra-large screens over 20 inches, replacing existing LCDs with plastic organic light-emitting diodes (OLEDs), is accelerating.

Hyundai Mobis has proactively focused on developing rollable displays over the past two years, keeping in mind the scalability of such display technologies. During this time, it developed instrument clusters, Surround View Monitoring (SVM) that provides a 360-degree view around the vehicle, and Head-Up Displays (HUD). By concentrating its internalized infotainment capabilities, it has achieved the world's first new technology development.

Han Young-hoon, Executive Director and Head of Hyundai Mobis EC (Electronics Convenience and Control) Lab, said, “We expect to play a game-changing role in the vehicle display market with technology differentiated from existing products,” adding, “We will lead infotainment product trends and secure a leading position in the global market.”

This content was produced with the assistance of AI translation services.