Yanolja Launches Spring Season Campaign 'Nolja Gyesanhage'

Introducing Trend-Reflecting Ads Considering Travel Price Sensitivity
Featuring Actor Shin Se-kyung, Singer Chu, and Economic YouTuber Shuka
Promotion Emphasizing Customer Benefits Also Included

Yanolja announced on the 17th that it will launch its 2023 spring season campaign under the concept of "Play Smart, Calculate."

Yanolja 2023 Spring Season Campaign 'Let's Play, Calculatedly'
[Photo by Yanolja]

The company explained that the new campaign focuses on reasonable prices, differentiated benefits, and a variety of inventory, considering the increased price sensitivity of customers due to the overall rise in travel costs and the global economic downturn.

The spring season campaign, which will be unveiled for the first time through major online channels such as YouTube and TV, features actress Shin Se-kyung, singer Chuu, and economic YouTuber Shuka. It will present relatable themes such as spring trips to Gyeongju and travels with parents through storytelling, showcasing the "recent travel and leisure trends of spending wisely and playing smart."

Promotions emphasizing customer benefits have also been prepared. Daily, limited-quantity coupons offering up to 20% discounts on representative travel products will be provided on a first-come, first-served basis. This month, customers can use coupons to stay at Gyeongju Lagung Hotel at a discount of up to 61%. The "Theme Parks, Calculate Smart" promotion will offer special prices on new theme parks every week for seven weeks. First, until the 23rd, 500 customers can purchase Gyeongju World 22% discount coupons at up to 50% off.

Lee Cheol-woong, Chief Marketing Officer of Yanolja, said, "With increased price sensitivity after the endemic phase, we empathize with more cautious travel patterns and planned this campaign to enhance customer satisfaction through differentiated benefits. Based on a customer-first strategy, we plan to create an environment where anyone can enjoy themselves comfortably with Yanolja."

This content was produced with the assistance of AI translation services.