CJ Olive Young Discovers 300 Small and Medium Brands Over 3 Years

Average Annual Sales Also 'Soar'

CJ Olive Young announced on the 16th that the number of small and medium-sized enterprise (SME) brands discovered from 2020 to last year has exceeded 300. This figure represents an increase of more than 50% compared to 2019, before the COVID-19 pandemic.

The average annual sales of SME brands that entered the market during this period also more than doubled compared to 2019. This is analyzed as a result of Olive Young actively nurturing new brands by expanding customer touchpoints comprehensively both online and offline.

The area in front of Olive Young Gangnam Town store is bustling with people.
[Photo by CJ Olive Young]

By year, in 2020, reflecting customers' growing interest in health and immunity, the number of newly entered brands in the health, hygiene products, and health food categories increased significantly. In 2021, the number of new brands in the basic cosmetics category surged, and last year, the number of new brands in the color cosmetics category saw a sharp increase.

An Olive Young official said, “Despite difficult circumstances, we have not stopped discovering promising SMEs to expand the K-beauty market centered on SME brands. We will continue to provide steady support so that these brands can build competitiveness both quantitatively and qualitatively and seek growth opportunities in domestic and overseas markets.”

This content was produced with the assistance of AI translation services.