Twitter Increases Maximum Character Limit to 10,000... Now Supports Italic and Bold Text

In Just Two Months Since Doubling to 280 Characters
Musk Says He Will Monetize Content Creators

Twitter has increased the maximum number of characters per tweet to 10,000. This comes just two months after Elon Musk, CEO of Tesla, acquired Twitter and raised the limit to 4,000 characters.

On the 14th (local time), Twitter announced through its official account, "We will improve the writing and reading experience on Twitter," and stated that starting today, Twitter will support tweets up to 10,000 characters in length.

The 10,000 characters are based on English characters, which use 1 byte per character; when converted to Korean, which uses 2 bytes per syllable, the effective length is about half.

[Image source=Pixabay]

Along with the expansion to 10,000 characters, Twitter also added bold and italic fonts to the text formatting options. However, these new features are only available to users of the paid service "Twitter Blue," which costs $8 per month (10,440 KRW).

Originally, Twitter's character limit was 140 characters, similar to mobile phone SMS messages, but it was doubled to 280 characters in 2017.

After Musk's acquisition, the limit was expanded to 4,000 characters last February. Despite controversy that this move "abandons Twitter's symbol and advantage of concise communication within 280 characters," it was implemented, and now the limit has been increased again in just two months.

At that time, famous game developer Richard Garriott pointed out, "The reason I prefer Twitter over Facebook or other services is that no one can ask long questions, and no one expects long answers."

[Image source=Twitter official account capture]

Since Musk's acquisition, advertising revenue, which accounted for 80% of Twitter's total revenue, has dropped to around 50%. Additionally, the confidently launched Twitter Blue subscription service accounts for only about 1% of monthly users, indicating struggles. However, Musk recently attracted attention by stating in an interview that "Twitter has roughly reached the break-even point."

Earlier on the 13th, Musk announced, "We will allow content creators active on Twitter to charge users for content usage."

Musk explained, "For the next 12 months, we will not charge any fees on the revenue generated by creators," adding, "Considering the app store fees from Apple and Google, this means Twitter creators can keep at least 70% of their subscription revenue generated on mobile."

Foreign media analyzed, "This change could enable more content creators to be active on Twitter or at least prevent them from leaving Twitter," and "It will contribute to increasing Twitter's revenue in the future."

This content was produced with the assistance of AI translation services.