CJ Selected as Grade 1 Official Sponsor of the Korea Sports Council

Marketing Activities at Hangzhou AG and Paris Olympics

CJ Corporation announced on the 14th that it has signed an official partnership sponsorship agreement with the Korean Sport & Olympic Committee and will proceed with marketing collaboration to develop the sports industry.

Kim Hong-gi, CEO of CJ (right), and Lee Ki-heung, President of the Korean Sport & Olympic Committee, are posing for a commemorative photo at the official partner sponsorship agreement ceremony.
[Photo by CJ]

CJ has been selected as a first-tier official partner of the Korean Sport & Olympic Committee, allowing it to use the title of "Official Sponsor" along with the Committee's emblem until next year. Additionally, CJ has obtained marketing promotion rights utilizing intellectual property such as the Korean Sport & Olympic Committee and Team Korea emblems, as well as the national representative athletes.

CJ plans to conduct various marketing activities at the Hangzhou Asian Games held this year and the Paris Olympics next year in collaboration with the Korean Sport & Olympic Committee. At the Paris Olympics, through the Committee’s "Korea House," CJ intends to introduce various "K-content" such as food and sports to countries around the world.

Kim Hong-gi, CEO of CJ, said, "Taking this official partnership contract as an opportunity, we will strive to become a leading company that fosters and revitalizes the Korean sports industry through active cooperation with the Korean Sport & Olympic Committee," adding, "Through marketing collaboration at the 2024 Paris Olympics Korea House, we will contribute to promoting Korean culture worldwide."

Lee Ki-heung, President of the Korean Sport & Olympic Committee, stated, "It is very meaningful to take steps together for the development of the sports industry through a partnership with CJ Group, which operates core Hallyu cultural businesses," and added, "We aim to splendidly showcase Korean cultural products with CJ at the Korean Sport & Olympic Committee’s Korea House to be presented at the 2024 Paris Olympics."

Meanwhile, CJ sponsors athletes in various sports including swimming (Hwang Sun-woo), golf (Kim Si-woo, Im Sung-jae), breaking (Kim Heon-woo - Wing, Jeon Ji-ye - Fresh Bella), and tennis.

This content was produced with the assistance of AI translation services.