GS25 Launches Unique Alcoholic Beverage 'Makkurte' Targeting MZ Generation

Combination of Makgeolli and Yakult Flavor

GS25 announced on the 14th that it will sell 'Makkurte,' a combination of Makgeolli and Yakult flavor, starting on the 15th.

Makkurte is a unique sparkling Makgeolli produced by Suldamhwa, an online alcohol subscription platform, utilizing the Yakult intellectual property (IP) of hy.

Makgeuruteu product image. [Photo by GS Retail]

It has already been very popular as a sold-out item online, and GS25 and GS The Fresh are the first to sell it offline. GS25 will stock 8,000 bottles, and GS The Fresh will have 1,000 bottles available.

A GS Retail official said, “Recently, interest in Makgeolli and traditional liquor has significantly increased among young people, establishing a trend of Makgeolli that appeals with catchy names and unique flavors. We plan to expand our range of alcoholic products broadly in the future.”

This content was produced with the assistance of AI translation services.